The Morar Group’s Strategic, Relationship-Driven Approach Delivers Results in 30A Market
The recent sale of 3202 Bay Estates Drive, a luxury waterfront home, illustrates how this approach delivers. After sitting on the market with three other agents, the property went under contract in under 30 days once The Morar Group took over—thanks to precise positioning, strong local agent relationships, and a clear understanding of what today’s buyers value.
“We don’t live and die by any one deal,” said Blake Morar, founder of The Morar Group. “That perspective allows us to advise with clarity and advocate for our clients. In this case, the seller trusted the strategy, and the result exceeded their expectations.”
STRATEGY THROUGH RELATIONSHIPS
The buyer was represented by a trusted local agent with whom The Morar Group has worked closely in the past. That collaboration, built on mutual respect and open communication, allowed both sides to navigate the transaction efficiently—even during the repair negotiation phase, which is often where deals can stall.
“The trust between our team and the buyer’s agent made the entire process more seamless,” said Ron Hefner, lead agent on the sale. “That kind of relationship allows everyone to stay focused on the goal, without letting emotion or ego get in the way.”
STANDING OUT IN A GROWING MARKET
Inventory along 30A has grown compared to this time last year, creating more choices for buyers—and more competition for sellers. In this shifting landscape, success depends on more than exposure. The Morar Group focuses on smart pricing, tailored presentation, and timing to ensure listings are seen and seriously considered.
“When there’s more to choose from, you have to do more to connect,” said Morar. “It’s not just about showing up—it’s about showing up right.”
On the buy side, the team’s process emphasizes education, pacing, and local insight. Whether helping a buyer assess value, uncover off-market opportunities, or avoid common pitfalls, The Morar Group brings a calm, seasoned voice to the decision-making process.
ABOUT THE MORAR GROUP
The Morar Group is a boutique real estate team based in Santa Rosa Beach, Florida, specializing in properties along Scenic Highway 30A. Led by veteran broker Blake Morar, the group is known for delivering results through insight, strategy, and genuine relationships. Their listings range from waterfront estates to investment-minded homes—and their process is anything but transactional.
For buyers and sellers seeking clarity and confidence in an evolving market, The Morar Group offers the kind of guidance only decades of local experience can provide.
Beth Hendricks
The Morar Group
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